We partnered with Insomniac Events, creators of Electric Daisy Carnival, to create an immersive camping festival for our client Dada Life. The most recent edition of The Voyage hosted over 15,000 people in San Bernardino, CA.
We led the strategy including naming the festival, the overarching concept, talent programming and round the clock programming of games, activities and experiences.
We had the artist arrive to the event in a custom branded hot air balloon rising over the San Bernardino mountains and landing at the festival site.
Activated a tentpole marketing campaign and won a Guinness World Record for the largest gathering of people dressed as fruit live at the event.