Worked with our long term client Dada Life to create a unique tent pole experience for them to drive attention around the release of their new song “Happy Violence”.

Together we hosted the largest pillow fight in history and landed the group a feature in the annual Guinness World Records book with circulation to over 3,000,000 and published in over 100 countries. 

Key Stats;

  • 2.5 tonnes of pillows 

  • 3 semi-trucks filled with pillows sourced from 20 cities.

  • 5,500 pillows

  • 1 Guinness World Record broken 

  • Local and National Newspaper, TV and Radio coverage

  • Over 100M impressions and a continuing unique selling point for the artist