Warner Bros. engaged Versa to handle the talent for the Ready Player One launch event at SXSW 2018.

We carefully oversaw 4 days of DJs and live musicians including a special surprise performance by Joan Jett & The Blackhearts to align with the themes in the film.

The event was attended by director Steven Spielberg, the entire cast of the film, and other guests like Elon Musk.

Versa handled the talent buying, scheduling, advancing, contracts, payments, hospitality and logistics of all artists throughout the activation.